One of San Francisco’s finest advertising establishments, Eleven Inc, released the much anticipated interactive piece for Sun Valley today. The interactive piece lets city dwellers skip stones remotely at a lake in Idaho via an internet-connected robot.
It’s a great idea all around. It allows you to experience heading out to the great outdoors from your cubical. The best part, if you skip the farthest between July 9th and July 14th – you’ll win yourself a trip to the resort.
Kudos to the creative team at Eleven for coming up with this and a major kudos to the production team for pulling it off. I can picture future job posting from ad shops calling for electrical engineers to build more cool shit like this.
Try it out for yourself: www.stoneskippingrobot.com