Advertising

Shoplifting – SF Egotist OpEd

A great op-ed on the SF Egotist today about pop culture, advertising, and ad bombing by Paul Sincoff. “Shop Lifting” is a great piece that looks into how advertisers steal from pop culture to make brands relevant. But the correlation between stealing from pop culture and ad bombing was missing an important piece. The reason the ad bombs are so damn funny is because the ads are so damn bad. Great advertising reveals the truth and it took Jimmy Ballistic’s graffiti to tell the truth in those ads.

No discredit to Mr. Sincoff, though. You should check out his blog at The Ad Agency In Mind – his humor rivals that of George Parker’s Ad Scam.

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